About Sparrow Hall
“Beyond the beauty of the story, the music, the art—there is a sound that accompanies the arrival of Sparrow Hall’s Two Blue Wolves. It is the bang of innovation, and it is ushering in a vibrant new era of storytelling.” – Linda Kaplan Thaler / Bestselling Author & Media Mogul
Sparrow Hall is an American author, producer and leading innovator in the emerging field of transmedia storytelling. His work allows audiences to immerse themselves in the world of a story by spreading the experience across multiple mediums—including literature, music, video, art, live performance, and the web. His groundbreaking transmedia stories, Nightwork (2010) and Two Blue Wolves (2009) offer readers a rich multi-media experience, and a fascinating look into the future of publishing.
Creative Process & Collaborators
Working with a diverse team of artists, filmmakers, musicians and technologists, Hall relies on collaboration and assembly to create a larger “story world.” He begins by sharing his work with a network of artists who then expand upon the text through their chosen medium. The results have included original songs, visual art, graphic design, music videos, poetry and choreography. Absorbed separately or as a whole, each piece serves as an entry point to Hall’s story world, and encourages the reader to imagine how they might extend the story themselves. Hall’s collaborators have included members of the bands stellastarr*, ArpLine, and Elefant, songwriter/performance artist Ana Lola Roman, painter Jim DeLucia, writer/conceptual artist Wythe Marschall, photographer Giovanni di Mola, and visual artist/choreographer Eva Schmidt.
Alzheimer’s Awareness
A percentage of the proceeds from Hall’s new book, which includes Two Blue Wolves and Nightwork, are benefitting Alzheimer’s Disease research and caregiver support—a cause that holds personal meaning to Hall who was a caregiver himself. The disease shapes the narrative of Two Blue Wolves and the relationship between a young man and his grandmother, offering a profound meditation on love, memory, and human connection.
The Silver Thread & Other Work
Hall is the editor-in-chief of The Silver Thread, an online journal focused on innovation, collaboration and the creative process, and serves as a creative consultant for a number of global brands and non-for-profits—including Motorola, British Airways, Adobe Systems, The State of New York and Bono’s Product (RED)™ initiative, helping to eliminate AIDS in Africa. Hall’s short story, “Ms. W. is Out Today” was published in Pomp & Circumstance Magazine, and his collaboration with fellow writer Paul G. Maziar, entitled “Winter Bunker,” was included in the 2009 anthology The Good Things About America published by Write Bloody.
Songwriting & Performance
As a singer/songwriter, Hall performs as one half of the electro pop duo, A Crowd Electric (ACE). Together, with creative partner David Crabb, ACE has produced remixes for Madonna, Britney Spears and Crystal Castles, and has received top mentions in the dance music category.
Sparrow Hall is a graduate of Bennington College and lives in upstate New York and Los Angeles.
For more on Sparrow Hall, visit:
The Silver Thread
http://www.sparrowhall.com/blog
February 22, 2012: An Artist in the Boardroom: Where Storytelling and Brand Building Go Hand in Hand
February 21, 2012: MORE TO THE STORY with Sparrow Hall – Why Transmedia?
February 19, 2012: Twitter Weekly Updates for 2012-02-19
