About Sparrow Hall

Sparrow Hall - Author and New Media Innovator - Photo by Lee Mars

Sparrow Hall is a cross-platform storyteller, producer, and new media innovator expanding our experience with entertainment and brands through immersive storytelling. He has created multi-platform initiatives for a variety of global brands and nonprofits, including Citibank, Motorola, The State of New York and Bono’s RED campaign, helping to eliminate AIDS in Africa.

Hall’s published work merges literary fiction and transmedia storytelling, allowing readers to immerse themselves in the world of a story by expanding the experience across multiple mediums – including music, video, art, live performance, and web-specific content. Hall’s groundbreaking transmedia stories, Nightwork (2010) and Two Blue Wolves (2009) offer readers a rich multi-media experience, and a fascinating look into the future of publishing.

Creative Process & Collaborators
Working with a diverse team of artists, filmmakers, musicians and technologists, Hall relies on collaboration and assembly to create a larger “story world.” He begins by sharing his work with a network of artists who then expand upon the text through their chosen medium. The results have included original songs, visual art, graphic design, music videos, poetry and choreography. Absorbed separately or as a whole, each piece serves as an entry point to Hall’s story world, and encourages the reader to imagine how they might extend the story themselves. Hall’s collaborators have included members of the bands stellastarr, ArpLine, and Elefant, songwriter/performance artist Ana Lola Roman, painter Jim DeLucia, writer/conceptual artist Wythe Marschall, photographer Giovanni di Mola, and visual artist/choreographer Eva Schmidt.

Branded Entertainment & Media Acquisition
Hall currently consults as a cross-media marketing strategist, creative director and producer with agencies such as Saatchi & Saatchi, Profero, and Publicis, as well as a host of global brands. He also facilitates properties acquisition, licensing, and international distribution (TV / Film / Web) for China’s media markets as an official US partner and proxy of the Chinese central government.

The Silver Thread & Other Work
Hall is the editor-in-chief of The Silver Thread, an online journal dedicated to innovation, collaboration and the creative process, and serves as a regular contributor to Pomp & Circumstance Magazine. His collaboration with fellow author Paul G. Maziar, entitled “Winter Bunker,” was included in the 2009 anthology The Good Things About America published by Write Bloody.

A Crowd Electric
As a singer/songwriter, Hall performs as one half of the electro pop duo, A Crowd Electric (ACE). Together, with creative partner David Crabb, ACE has produced remixes for Madonna, Britney Spears and Crystal Castles, and has received top mentions in the dance music category.

Alzheimer’s Awareness
A percentage of the proceeds from Hall’s new book, which includes Two Blue Wolves and Nightwork, are benefitting Alzheimer’s Disease research and caregiver support—a cause that holds personal meaning to Hall who was a caregiver himself. The disease shapes the narrative of Two Blue Wolves and the relationship between a young man and his grandmother, offering a profound meditation on love, memory, and human connection.

Sparrow Hall is a graduate of Bennington College and lives in upstate New York and Los Angeles.

Critical Reviews:

“Beyond the beauty of the story, the music, the art—there is a sound that accompanies the arrival of Sparrow Hall’s Two Blue Wolves. It is the bang of innovation, and it is ushering in a vibrant new era of storytelling.”
- Linda Kaplan Thaler , Bestselling Author & Media Mogul / New York

“There is an emotional charge that permeates every transmedia pore of Sparrow Hall’s creation… It’s as important, to me, as Dylan Thomas’s Under Milk Wood. It’s poetic. There’s an undeniable synergy in style and execution. It’s pioneering. Bold, yet gentle. Sensitive yet challenging… The reader/listener is able to freestyle their imagination and senses in order to create their own video, film or soundtrack pick ‘n’ mix. You can then project this imagined film, in your head – cutting and editing as you go along. It’s storytelling for the 21st century… And then there’s the writing. It’s bloody good… It gets a ‘Must Experience’ from me.”
- Lloyd Lewis, Indigo Sherbet Magazine / London

“[Two Blue Wolves is] an extremely thoughtful and emotionally potent work of art… I suspect that there is a temptation in Transmedia to think of story as merely a sequence of events (often full of twists and interactivity). It’s not… Two Blue Wolves treats its themes subtly and respectfully… I can imagine taking a project like this on a trip, listening to the album and having that lightbulb moment when I realize how deeply a certain part of a song reflects the story. This makes me want to re-read the text, talk about the story with others – and it pulls me deeper”
- Simon Pulman,  Transmythology / New York

Sparrow Hall has created a dynamic community around a short story of love found, then lost. [Two Blue Wolves] speaks directly to a generation affected by distant wars and domestic conflicts, and gives voice to their unheard sighs.
Kastoory Kazi, Pomp & Circumstance Magazine / Brooklyn

“I have been following Sparrow Hall’s writing for many years, but nothing prepared me for the depth and beauty of Two Blue Wolves. A stunning piece of work.”
- Nathan Parker,  Award-winning Screenwriter of MOON / Los Angeles

“…exceptionally talented… a splendidly promising young writer of practically boundless inventiveness…”
- Edward Hoagland , American Essayist & Novelist / Vermont

“[Sparrow Hall's] vision and passion for what he does—not to mention his talent—reaches far beyond the writing. I am truly inspired.”
- Catherine Mangosing,  MyTurtleneck: Documenting Inspiration / Toronto

“This project (Two Blue Wolves) is unbelievable. What a great experience and I urge everyone to check it out.”
- Jim DeLucia,  carving my initials / Rochester

“Two Blue Wolves reminds me of so many things in myself that I’ve forgotten… The story is beautiful and paints a series of pictures, or perhaps more fitting: a series of warm Polaroids…”
- Paul G. Maziar,  Author of WHAT IT IS : WHAT IT IS / New York

“Beautiful. In both imagery and feeling. In many ways like a poem… it holds together in a delicate, mysterious way I haven’t put my finger on yet.”
- Lawrence David , Author of NEED and FAMILY VALUES / New York