An Artist in the Boardroom: Where Storytelling and Brand Building Go Hand in Hand

Lance Weiler interviews Sparrow Hall for DIY Days: On dancing to 80s music, creative career paths, and developing stories for today’s biggest brands.
MORE TO THE STORY with Sparrow Hall – Why Transmedia?

A multi-faceted creative career that’s actually sustainable? Transmedia storyteller and brand director Sparrow Hall shows us how transmedia allows artists to tell stories over multiple mediums while monetizing their creativity.
MORE TO THE STORY with Sparrow Hall – What Is Transmedia?

Transmedia storyteller and brand director Sparrow Hall defines transmedia storytelling, illustrating how a narrative can travel across multiple mediums, including books, ebooks, film, music and social networking sites.
Whatever You Think, Think the Opposite

Whatever You Think, Think the Opposite by Paul Arden. One of my favorite books. I picked it up at a shop in Manchester during my last visit. It’ll turn your brain inside out. Which is just what the doctor ordered.
Will Digital Revolution Be Remembered as Artistic Renaissance or Cultural Death Knell?

As an artist working in the digital age, you’re supposed to be super psyched that everything has gone do-it-yourself. But how do we really feel about the Digital Revolution that’s currently underway?
Andy Warhol Interviews Steven Spielberg in Bed – The Dawn of Original Content

From 1979 – 1987, Andy Warhol hosted a cable access television show in which he interviewed a slew of random celebrities that he found fabulous for one reason or another. Few have seen the show, which, had it aired today, would have blown up the blogosphere like you don’t even know.
What Movies Can Teach Us About Creating a Better Book – Sparrow Hall Keynote Address (Pt. 2)

How a film about heroin addiction, and a sweat-soaked night of dancing, inspired a book that takes literature in a whole new direction. This is Part 2 of Sparrow Hall’s keynote address for the 2011 New York State Art Teachers Association annual conference.
Sparrow Hall on Re-thinking Our Experience With Books

VIDEO: Sparrow Hall delivering the keynote address at the New York State Art Teachers Association 2011 Annual Conference. Discussing his new book “Two Blue Wolves & Nightwork,” and why he has chosen an unorthodox, “experiential” approach to publishing.
Where Were You and What Mac Were You Using?

“The Insanely Great History of Apple” chart developed by Pop Chart Lab illustrates a timeline of every computer product released by Apple in the last thirty years, from the original Mac through the MacBook Air.
Transmedia: Introducing a Future Where We Will Live the Story (Part 3 of 3)

The universe of a story can’t be contained by a single medium – a book, a film, a video game. It lives on another plain, sprawling in every direction. The future of storytelling will be about finding more ways to step within.
Transmedia: Introducing a Future Where We Will Live the Story (Part 2 of 3)

What is the true value of a book? The printed story, or the world it allows us to enter? Could a dead and buried publishing industry be reborn through transmedia experiences?
Transmedia: Introducing a Future Where We Will Live the Story (Part 1 of 3)

Part One of Sparrow Hall’s article for Pomp & Circumstance Magazine – As revenue grows more elusive in the entertainment business, industry leaders are recognizing the power of transmedia (cross-platform) storytelling to captivate audiences and open new paths to sustainability.
Sparrow Hall interview for SPARKSHEET: “Creating Experiences Around a Story”

Sparrow Hall interviewed for media & marketing magazine SPARKSHEET. Talking about transmedia storytelling and how it’s shaping the artist and corporate brands of tomorrow.
WikiLeaks Supports Occupy Protests, Launches “Commercial” Attacking Bank Block

Crunchy protestors aren’t the only ones with a bone to pick with today’s financial empire. Julian Assange, the head of WikiLeaks, got in on the action this past weekend at the OccupyLSX protest in London – one of 951 cities in 82 countries that held similar rallies.
Writing Code Won’t Get You Laid. Adobe Understands.

The reality is: most designers have no interest in learning how to code. Much like the rest of the population. Adobe gets this, and they have a solution.
Dying Publishing Industry Gets Schooled by Grassroots Hip Hop

Urban music is notorious for being innovative and doing whatever it takes to stay ahead of the game. Given that, today’s publishing industry could learn a lot from a 23-year-old rap artist with a mic and a laptop in his bedroom.
An In-Flight Magazine That Actually Brings It

I usually find a plane’s emergency manual more exciting than its in-flight magazine, but Porter Air’s travel journal “re:porter” is something altogether different.
The Terror of Doing Laundry: Rob Zombie for Woolite

For the new Woolite campaign, horror film/rock star Rob Zombie takes on his greatest nightmare – laundry day.
When We Were a Nation On the Brink

Visionary directors Ridley & Tony Scott produce a Memorial Day special that looks back at the three days that decided our nation’s future.
Country for Rent: The Hills Are Alive With the Top 1%

Party people: if you thought it was hard finding Liechtenstein on a map, try finding it the morning after.
The Democracy of Fortune Telling: Predicting Our Own Future

Nostradamus? The Web-Bot? Political pundits? When it comes to predicting the future, nothing is more powerful than our own imaginations.
What We Wear Tells a Story that Bridges Fact and Fiction

Barbour reminds us that fashion has always been one of the most powerful “mediums” for telling the story of our identity.



February 21, 2012: MORE TO THE STORY with Sparrow Hall – Why Transmedia?
February 19, 2012: Twitter Weekly Updates for 2012-02-19


