Sparrow Hall interview for SPARKSHEET: “Creating Experiences Around a Story”
Sparrow Hall interviewed for media & marketing magazine SPARKSHEET. Talking about transmedia storytelling and how it’s shaping the artist and corporate brands of tomorrow.
WikiLeaks Supports Occupy Protests, Launches “Commercial” Attacking Bank Block
Crunchy protestors aren’t the only ones with a bone to pick with today’s financial empire. Julian Assange, the head of WikiLeaks, got in on the action this past weekend at the OccupyLSX protest in London – one of 951 cities in 82 countries that held similar rallies.
Writing Code Won’t Get You Laid. Adobe Understands.
The reality is: most designers have no interest in learning how to code. Much like the rest of the population. Adobe gets this, and they have a solution.
Dying Publishing Industry Gets Schooled by Grassroots Hip Hop
Urban music is notorious for being innovative and doing whatever it takes to stay ahead of the game. Given that, today’s publishing industry could learn a lot from a 23-year-old rap artist with a mic and a laptop in his bedroom.
An In-Flight Magazine That Actually Brings It
I usually find a plane’s emergency manual more exciting than its in-flight magazine, but Porter Air’s travel journal “re:porter” is something altogether different.
The Terror of Doing Laundry: Rob Zombie for Woolite
For the new Woolite campaign, horror film/rock star Rob Zombie takes on his greatest nightmare – laundry day.
When We Were a Nation On the Brink
Visionary directors Ridley & Tony Scott produce a Memorial Day special that looks back at the three days that decided our nation’s future.
Country for Rent: The Hills Are Alive With the Top 1%
Party people: if you thought it was hard finding Liechtenstein on a map, try finding it the morning after.
The Democracy of Fortune Telling: Predicting Our Own Future
Nostradamus? The Web-Bot? Political pundits? When it comes to predicting the future, nothing is more powerful than our own imaginations.
What We Wear Tells a Story that Bridges Fact and Fiction
Barbour reminds us that fashion has always been one of the most powerful “mediums” for telling the story of our identity.
The Airstrike in Libya is So 80s
It might seem silly to put any kind of importance on what we name a war. What’s sillier, however, is what happens when we don’t. Enter “Operation Odyssey Dawn.”
Who Doesn’t Like Dark & Sexy? Indie Artists The XX Build Audiences by Extending Their Brand
An audience asks two things: Who are you? And why do I care? Often, artists spend a lot of time answering the first part. Successful artists focus on the second
Indie Artists Aren’t Living the Dream, They’re Rewriting It
Wondering if the American dream is still alive? In today’s entertainment market, an independent artist is like an immigrant arriving on Ellis Island.
You are Your Own Big Brother – The Adjustment Bureau Preview
A source tells me that The Adjustment Bureau doesn’t disappoint—and that it carries an interesting message about spirituality and the power of choice.
Brand Storytelling: Chrysler & Eminem Team Up to Tell Us the Story of Detroit’s Future
In a time as complicated as this, we don’t just need a leader. We need a story that inspires us to lead ourselves. FDR knew it, and apparently so does Chrysler.
About Sparrow Hall
Sparrow Hall is a transmedia storyteller and global marketing consultant – clients include Motorola, Citibank, The State of New York and Bono’s Product (RED)™ campaign, helping to eliminate AIDS in Africa. Drawing from his experience as a former caregiver, Hall is a public advocate for Alzheimer’s awareness, contributing proceeds from his books to benefit research and caregiver support.
Ryan Aynes – Digital Strategist / New York City
Sparrow Hall collaborator Ryan Aynes is a marketing strategist, video artist and volunteer community leader based in New York City. He serves as a marketing and creative consultant to Sparrow Hall, A Crowd Electric and Hydrogen Media.
About The Silver Thread: An Online Journal by Sparrow Hall
The Silver Thread is an online journal edited by Sparrow Hall—the leading authority in independent transmedia entertainment—exploring the latest in creative innovation.
Galaktlan – Recording Artist & Producer / Tallinn
Galaktlan is producer and recording artist Taavi Laatsit. He is based in Tallinn, Estonia. Laatsit created the song “Wolfenlied,” as a musical extension of Sparrow Hall’s short story “Two Blue Wolves.” The song is featured as a digital download with the Two Blue Wolves & Nightwork Special Combined Edition.
Michael Evashevski – Art Director & Poet / New York City
Michael Evashevski is an Addy Award-winning art director, graphic designer and poet based in New York City. Michael developed the brand identity and design for Sparrow Hall and Two Blue Wolves. His poem “Untitled” is featured as a prologue to the Two Blue Wolves & Nightwork Special Combined Edition.
Laurie Dodge – Public Relations & Marketing Consultant / New York City
Laurie Dodge is a marketing strategist and PR consultant based in New York City. She serves as an advisor to Hydrogen Media and Sparrow Hall. Laurie has led North American communications for IconMedialab, an international web development company, and Interbrand, the nation’s leading branding consultancy. In both roles, she was responsible for developing and implementing marketing and public relations strategies.
Two Blue Wolves & Nightwork – Special Combined Edition Paperback
Get the groundbreaking new book that takes the story beyond the page—through music, video, artwork and more. Includes a FREE download of the original soundtrack, artwork, video, and audiobook.
$5 of every purchase is contributed to the Alzheimer’s Association to support research and caregiver initiatives.
Sam Barr – Digital Producer / New York City
Sparrow Hall collaborator Sam Barr is an interactive media producer based in New York City. Sam served as a creative advisor for the digital media component of Sparrow Hall’s transmedia story Two Blue Wolves.
Two Blue Wolves – Enhanced Digital Book
A young American couple have retreated to Paris in an attempt to save their unraveling love. Their relationship lives at the center of a delicate web—linking the failing mind of an old woman, a people on the brink of disaster, and a world bracing itself against a faceless terror.
Buy the groundbreaking digital book – including an original soundtrack of 14 songs, audio book, music video, artwork and more.
15% of every purchase is contributed to the Alzheimer’s Association to support research and caregiver initiatives.
May 15, 2012: My Dad’s Upcoming NYC Show: OOTO @ OSKA
May 13, 2012: Twitter Weekly Updates for 2012-05-13
May 9, 2012: Inspiration! Soundcheck Sessions: Zola Jesus “Night”
