MORE TO THE STORY with Sparrow Hall – Why Transmedia?

A multi-faceted creative career that’s actually sustainable? Transmedia storyteller and brand director Sparrow Hall shows us how transmedia allows artists to tell stories over multiple mediums while monetizing their creativity.
MORE TO THE STORY with Sparrow Hall – What Is Transmedia?

Transmedia storyteller and brand director Sparrow Hall defines transmedia storytelling, illustrating how a narrative can travel across multiple mediums, including books, ebooks, film, music and social networking sites.
Inspiration! Lighting Up the Forest with Purity Ring

Purity Ring is a synthesized twosome out of Canada making lush, slightly bizarre music that makes you want to throw a dance party in the woods.
Inspiration! The Harp is the New Axe – Active Child Live on KEXP

Recording artist Active Child brings his own brand of sexiness to an instrument synonymous with Celtic music and hipster chicks in floor-length skirts.
Ridley Scott’s Daughter Brings the Darkness

For all of you that are geeking out over the upcoming Prometheus, you should see what Ridley’s daughter is up to – CRACKS – A film by Jordan Scott.
Will Digital Revolution Be Remembered as Artistic Renaissance or Cultural Death Knell?

As an artist working in the digital age, you’re supposed to be super psyched that everything has gone do-it-yourself. But how do we really feel about the Digital Revolution that’s currently underway?
Inspiration! M83 Perform Balls-Out Version of “Midnight City” on Carson Daly

M83 bring the lights and magic with a transcendent performance on the Carson Daly show.
Andy Warhol Interviews Steven Spielberg in Bed – The Dawn of Original Content

From 1979 – 1987, Andy Warhol hosted a cable access television show in which he interviewed a slew of random celebrities that he found fabulous for one reason or another. Few have seen the show, which, had it aired today, would have blown up the blogosphere like you don’t even know.
What Movies Can Teach Us About Creating a Better Book – Sparrow Hall Keynote Address (Pt. 2)

How a film about heroin addiction, and a sweat-soaked night of dancing, inspired a book that takes literature in a whole new direction. This is Part 2 of Sparrow Hall’s keynote address for the 2011 New York State Art Teachers Association annual conference.
Mexican Air Force Releases First Official UFO Footage

Mexico releases the first official footage of UFOs ever backed by a national government – This was picked up by Fox News (yes, of course) and CNN (wait, what?). The first 2/3 of the video includes the Fox News interview. The last 1/3 includes the official Mexican Air Force footage, and the segment on CNN.
Collaboration Without the Peyote – Music Legends and Whippersnappers Collide

High five to Hyundai and whoever convinced them to put this together. The project is called RE:GENERATION and it has a handful of today’s electronic music pioneers collaborating with an unlikely assortment of living legends.
Sparrow Hall on Re-thinking Our Experience With Books

VIDEO: Sparrow Hall delivering the keynote address at the New York State Art Teachers Association 2011 Annual Conference. Discussing his new book “Two Blue Wolves & Nightwork,” and why he has chosen an unorthodox, “experiential” approach to publishing.
What Pearl Jam Can Teach Us About Following Our Instincts

Pearl Jam Twenty isn’t really about Pearl Jam. Or even a band for that matter. It’s about communicating with yourself and trusting your gut; about looking and listening and being sensitive to what’s actually going on around you.
Hollywood to Major Tom: MOON Screenwriter Examines Our Earthly Endeavors

My friend Nathan Parker‘s beautifully disturbing short film Remember Alice Bell? has just completed post-production and is preparing for the 2012 festival circuit. I was thrilled to design the poster for the film, featuring KaDee Strickland of ABC’s Private Practice.
The Internet Beauty That Brushed Past the Music Industry: Lana Del Rey

Lana Del Rey on “Later… with Jools Holland” – Where other indie artists might have overplayed their performance, taking advantage of this once-in-a-lifetime opportunity, Lana is more elusive than ever – a white ghost in a little white dress.
Sparrow Hall interview for SPARKSHEET: “Creating Experiences Around a Story”

Sparrow Hall interviewed for media & marketing magazine SPARKSHEET. Talking about transmedia storytelling and how it’s shaping the artist and corporate brands of tomorrow.
Alien Robot Teaches Kids How To Collaborate

If you were worried about robots one day taking over the world, you’ll be interested to know they’re already teaching our kids.
WikiLeaks Supports Occupy Protests, Launches “Commercial” Attacking Bank Block

Crunchy protestors aren’t the only ones with a bone to pick with today’s financial empire. Julian Assange, the head of WikiLeaks, got in on the action this past weekend at the OccupyLSX protest in London – one of 951 cities in 82 countries that held similar rallies.
Building Begins With Demolition, Love and Otherwise

The last couple weeks have been a strange interconnection of places and events… Cities of ghosts and bright new futures… Remembering that building something great requires clearing out the rubble.
DRIVE: The “Quiet” Action Film Quentin Tarantino Would Have Never Made

“Drive” has the intensity of a freight train and the subtlety of a haiku. In a Fast & Furious world, Nicolas Winding Refn has taken a step back and rediscovered the underlying poetry of the heist.
Dying Publishing Industry Gets Schooled by Grassroots Hip Hop

Urban music is notorious for being innovative and doing whatever it takes to stay ahead of the game. Given that, today’s publishing industry could learn a lot from a 23-year-old rap artist with a mic and a laptop in his bedroom.
Inspiring “Hybrids” of Art and Self Promotion: Our New Transmedia Storytellers

When artists communicate their message through multiple formats it allows us to travel further into the material—and our own imaginations. We start to have a deeper relationship with the artist—perhaps valuing them more for their lens than the work itself.
New-School Digital Books Showing Respect to Old-School Print: When Printing Meant Pressing

As much as I love what can be done in the digital realm with storytelling these days, I still can’t help but love the feel of a book in my hands. When I decided to release “Two Blue Wolves” and “Nightwork” in a printed edition, it opened up a world of discovery on how books are made and the level of care and quality that goes into them depending on who makes them. But what I most loved learning about was the printing press itself, and how equally bad-ass and handsome this machine was when it first apperaed on the scene.
New Book by Sparrow Hall Out Today – Enter the World of a Story

The new enhanced paperback by Sparrow Hall “takes the story beyond the page” with a multi-media story experience like none other. $5 of every purchase goes towards Alzheimer’s Disease research and caregiver support.

February 22, 2012: An Artist in the Boardroom: Where Storytelling and Brand Building Go Hand in Hand
February 21, 2012: MORE TO THE STORY with Sparrow Hall – Why Transmedia?
February 19, 2012: Twitter Weekly Updates for 2012-02-19


