An Artist in the Boardroom: Where Storytelling and Brand Building Go Hand in Hand
Lance Weiler interviews Sparrow Hall for DIY Days: On dancing to 80s music, creative career paths, and developing stories for today’s biggest brands.
DIY DAYS Transmedia Panel with Sparrow Hall: MEASURING SUCCESS – New Methods for Funding, Engaging and Creating
Transmedia storyteller and brand director Sparrow Hall looks at ways to collaborate with brands and agencies to create stories that are both true to the creative visionary and a rewarding business endeavor.
MORE TO THE STORY with Sparrow Hall – What Is Transmedia?
Transmedia storyteller and brand director Sparrow Hall defines transmedia storytelling, illustrating how a narrative can travel across multiple mediums, including books, ebooks, film, music and social networking sites.
Whatever You Think, Think the Opposite
Whatever You Think, Think the Opposite by Paul Arden. One of my favorite books. I picked it up at a shop in Manchester during my last visit. It’ll turn your brain inside out. Which is just what the doctor ordered.
Andy Warhol Interviews Steven Spielberg in Bed – The Dawn of Original Content
From 1979 – 1987, Andy Warhol hosted a cable access television show in which he interviewed a slew of random celebrities that he found fabulous for one reason or another. Few have seen the show, which, had it aired today, would have blown up the blogosphere like you don’t even know.
The New Revolutionaries Are Networked
The beautifully simple cover of Wired Magazine’s December 2011 issue, featuring “How Social Media Fuels Social Unrest” by Bill Wasik.
What Movies Can Teach Us About Creating a Better Book – Sparrow Hall Keynote Address (Pt. 2)
How a film about heroin addiction, and a sweat-soaked night of dancing, inspired a book that takes literature in a whole new direction. This is Part 2 of Sparrow Hall’s keynote address for the 2011 New York State Art Teachers Association annual conference.
Wimbledon on a Therapist’s Couch: The Inner World of Professional Tennis
For a writer like myself (who could care less about tennis), Extreme Western Grip is a fascinating look at the emotional engines of men, and what drives their character on and off the “stage.” For a tennis buff, it’s a commentary treasure trove of one of the world’s most beloved sports.
A New Kind of Book Hits the Shelves at Bennington College
This fall I visited the Bennington College Bookstore to hand-deliver the first order of my new book. As an underclassman, I bought all of my books and art supplies at the campus bookstore. I remember how intimidating the “Bennington College Authors” section was, the names standing like sentinels: Bret Easton Ellis, Jonathan Lethem, Donna Tartt.
Collaboration Without the Peyote – Music Legends and Whippersnappers Collide
High five to Hyundai and whoever convinced them to put this together. The project is called RE:GENERATION and it has a handful of today’s electronic music pioneers collaborating with an unlikely assortment of living legends.
Sparrow Hall on Re-thinking Our Experience With Books
VIDEO: Sparrow Hall delivering the keynote address at the New York State Art Teachers Association 2011 Annual Conference. Discussing his new book “Two Blue Wolves & Nightwork,” and why he has chosen an unorthodox, “experiential” approach to publishing.
Where Were You and What Mac Were You Using?
“The Insanely Great History of Apple” chart developed by Pop Chart Lab illustrates a timeline of every computer product released by Apple in the last thirty years, from the original Mac through the MacBook Air.
The Story of a Nation Told in a Football Jersey: Peter Saville for Umbro
Legendary album cover designer Peter Saville (Joy Division, New Order, Pulp, Wham!) was brought on board by Umbro to redesign England’s national football jersey. The result speaks to England’s national pride and Saville’s legacy of classic, simple, and compelling design.
The Internet Beauty That Brushed Past the Music Industry: Lana Del Rey
Lana Del Rey on “Later… with Jools Holland” – Where other indie artists might have overplayed their performance, taking advantage of this once-in-a-lifetime opportunity, Lana is more elusive than ever – a white ghost in a little white dress.
Transmedia: Introducing a Future Where We Will Live the Story (Part 3 of 3)
The universe of a story can’t be contained by a single medium – a book, a film, a video game. It lives on another plain, sprawling in every direction. The future of storytelling will be about finding more ways to step within.
Transmedia: Introducing a Future Where We Will Live the Story (Part 2 of 3)
What is the true value of a book? The printed story, or the world it allows us to enter? Could a dead and buried publishing industry be reborn through transmedia experiences?
Transmedia: Introducing a Future Where We Will Live the Story (Part 1 of 3)
Part One of Sparrow Hall’s article for Pomp & Circumstance Magazine – As revenue grows more elusive in the entertainment business, industry leaders are recognizing the power of transmedia (cross-platform) storytelling to captivate audiences and open new paths to sustainability.
Sparrow Hall interview for SPARKSHEET: “Creating Experiences Around a Story”
Sparrow Hall interviewed for media & marketing magazine SPARKSHEET. Talking about transmedia storytelling and how it’s shaping the artist and corporate brands of tomorrow.
Alien Robot Teaches Kids How To Collaborate
If you were worried about robots one day taking over the world, you’ll be interested to know they’re already teaching our kids.
WikiLeaks Supports Occupy Protests, Launches “Commercial” Attacking Bank Block
Crunchy protestors aren’t the only ones with a bone to pick with today’s financial empire. Julian Assange, the head of WikiLeaks, got in on the action this past weekend at the OccupyLSX protest in London – one of 951 cities in 82 countries that held similar rallies.
DRIVE: The “Quiet” Action Film Quentin Tarantino Would Have Never Made
“Drive” has the intensity of a freight train and the subtlety of a haiku. In a Fast & Furious world, Nicolas Winding Refn has taken a step back and rediscovered the underlying poetry of the heist.
Celebrating a Career that Began in Morse Code and Ended in the Computer Age
Today, innovation is so engrained in our daily lives that we barely notice it. But there was a time when innovation was an event, when it meant a great leap forward. Something to be stamped in the history books. When the idea of a voice, a message, traveling from one city to another was something as dazzling and baffling as alchemy.
How To Manage Contracts and Intellectual Property for Transmedia Entertainment
For 3 days this fall, San Francisco will be hosting StoryWorld, the first-ever transmedia and cross-platform entertainment conference. I’m thrilled to be a part of this historic event, and to be speaking alongside some of the most innovative minds working in the industry today – including legendary Blair Witch Project co-creator Mike Monello of Campfire, Zak Kadison of Blacklight, Tricia Pasternak of Random House Worlds, and Albert Cheng, Executive Vice President of Digital Media for Disney/ABC Television Group.
Forget Moving to the Country. It’s All About the “Super-city.”
Our future way of life won’t be defined by states, countries or even continents – but rather cities. Like you’ve never seen before.
February 21, 2012: MORE TO THE STORY with Sparrow Hall – Why Transmedia?
February 19, 2012: Twitter Weekly Updates for 2012-02-19
