Partnering Stories with Brands – Sparrow Hall and Ryan Aynes – DIY Days NYC 2012

  • by Sparrow
  • March 21st, 2012

I recently spoke at the DIY Days creative industries conference in NYC on the topic of “Managing Success – New Methods for Funding, Engaging & Creating.”

Branded Storytelling - Chrysler "Imported from Detroit" Campaign featuring Clint Eastwood

Branded Storytelling - Chrysler "Imported from Detroit" Campaign featuring Clint Eastwood

Brands are the New Hollywood
In this excerpt, I explain how today’s storytellers can (and should) partner with brands to reach larger audiences, acquire production funding, and develop a thriving business model for both the brand and the artist. Social media expert and strategist Ryan Aynes also shares his thoughts on creating a personal brand and business model in which brand partnerships serve as one of many revenue streams to help sustain your career as a creator.

The talk was moderated by Nick Braccia, Creative Director and Host of “Transmedia Talk,” and included media anthropologist Ele Jansen. DIY Days is produced by Lance Weiler.

Chrysler’s “Imported from Detroit” campaign is just one of the examples referred to in the talk:

Comments