I recently spoke at the DIY Days creative industries conference in NYC on the topic of “Managing Success – New Methods for Funding, Engaging & Creating.”
Brands are the New Hollywood
In this excerpt, I explain how today’s storytellers can (and should) partner with brands to reach larger audiences, acquire production funding, and develop a thriving business model for both the brand and the artist. Social media expert and strategist Ryan Aynes also shares his thoughts on creating a personal brand and business model in which brand partnerships serve as one of many revenue streams to help sustain your career as a creator.
Chrysler’s “Imported from Detroit” campaign is just one of the examples referred to in the talk: