Transmedia Storytelling Spotlight: Prometheus “Happy Birthday David”

  • by Sparrow
  • April 17th, 2012
"Happy Birthday David" / Prometheus - Transmedia Storytelling Marketing Campaign

"Happy Birthday David" / Prometheus - Transmedia Storytelling Marketing Campaign

Is there anything spookier than a robot with tears in his eyes?

I’m continually impressed by the transmedia storytelling marketing campaign for the upcoming film, Prometheus – a prequel to Alien.

Here’s a video that just launched that provides a creepy backstory to David, a humanoid robot and central character played by Michael Fassbender.

If you haven’t already – check out the brilliant co-branded video they did with TED. Set in the year 2023. See it here >

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